Plans designed so you can

Plans designed so you can

USE LESS
NICOTINE

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Gradually reduce
your nicotine use
over time

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Programs to help you
taper down nicotine
not quit cold turkey

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AT YOUR
OWN PACE

40 Day and 100 Day plans to help you gradually taper down nicotine

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GO LOW OR GO ZERO

Gradual taper down nicotine strength or switch to 0.0 MG pouches

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LESS
EACH DAY

Cycle in 0.0 MG pouches and low nicotine to reduce your total intake

All Products

Shift Blanks™

No nicotine pouches

0.0 mg pouches to improve your energy, your
focus, or simply calm.

0.0 mg pouches to improve your energy, your focus, or simply calm.

Buy
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Take the Quiz

Discover where you are in your nicotine
journey and find the right program for you.

Discover where you are in your nicotine journey and find the right program for you.

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Learn More at 

NicShift.com

Explore how our education-based approach can help you shift your habits.

Visit NicShift.com

Shift Plans

40 Day and 100 Day Plans to Gradually
Use Less Nicotine

Our 40- and 100-Day Plans make it easier to cut back on nicotine—with expert-designed lessons and personalized tracking. Each plan includes a tapered pouch schedule and a full supply to match, so you can stay on track and take back control.

Most popular!

Buy

An average pouch user uses ~15 pouches per day, plans may last longer as you gradually reduce how many pouches you use per day.

Buy

An average pouch user uses ~15 pouches per day, plans may last longer as you gradually reduce how many pouches you use per day.

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Shift Blanks™

No nicotine pouches

0.0 mg pouches to improve your energy, your
focus, or simply calm.

0.0 mg pouches to improve your energy, your focus, or simply calm.

Buy
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Shop all products

REDUCE THE NICOTINE,
ONE CAN A DAY

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HEAR WHAT
OUR CUSTOMERS SAY

I didn’t think I’d ever cut back, but this actually works.

Feels the same, just less nicotine over time. Also, this is the best tasting pouch on the market.

Matt, 27. MS.

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I’ve been using pouches for years and I needed to cut back.

Shift made it easy—I barely notice the difference week to week, but now I’m down way lower than I ever thought I’d be.

Tyler, 34. TN.

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I barely even think about it.

Just pop in a pouch like always and now I’m using less without even trying.

Ryan, 36. SC.

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